Helpful Hints

Specialty Finishing Techniques Help Create Distinctive Wine Labels

Apex Die: Steel Rule Die Template

How many industries are truly recession-resistant - and feature a substantial mix of print products? The retail wine business fits this description. And, like other retail applications, grabbing and holding consumer attention at the point-of-purchase is vital to moving product. By partnering with an experienced finishing partner, printers can deliver distinctive and memorable wine labels that drive sales for their clients - and carve out recurring business in an appealing market to boot.

Apex Die specializes in a variety of finishing techniques for all types of wine labels and tags, including die cutting, foil stamping, embossing, UV coating and more. Read on for Apex Die's tips on using specialty finishing techniques to decorate wine label applications.

Popular Wine Label Finishing Applications
Here are some of the finishing applications we can use to create wine labels that help you gain a foothold in this solid market.

Foil Stamping/Embossing - These techniques are no longer used by just the "big guys"; many small-batch wineries are using foil stamping and embossing to create truly distinctive labels. A broad range of standard and specialty foil varieties are available to fit almost any design and brand identity. Embossing, performed as a distinct finishing element or in conjunction with foil stamping, are also popular for today's wine label applications.

Die Cutting - The shape of a bottle's label may often be enough to draw attention on a crowded store shelf. Apex Die's die cutting capabilities are optimized to deliver outstanding quality and fast turnarounds on wine label applications with very thin borders, intricate design requirements and other tight registration demands.

UV Coating - UV coating allows brand names, logos and other design elements to jump off the label surface. They can also lend much-needed protection to many common label applications. To maximize protection and appearance, Apex Die recommends overall (or flood) UV coating for label applications instead of spot UV coating.

The Apex Die Advantage
Apex Die specializes in high-quality production of custom-designed labels and tags. Our highly precise die cutting, foil stamping, embossing, debossing, UV coating, film laminating and related services ensure fast turnarounds on all job sizes. With in-house CAD design servics, Apex Die can even help you design and plan your label and tag applications for efficient production.