Embossing and debossing processes allow marketers to use texture and dimension to extend the reach and power of brand communication efforts. As die materials go, brass does the best job communicating as much intricate detail as possible. Brass dies are durable and can withstand extended (quantities of 100,000 or more) run lengths. Brass is also the only material that can be used for combination foil embossing dies, which allow both foil stamping and embossing to be performed in one pass.
While brass die manufacturing has traditionally been time- and labor-intensive, modern CNC milling processes have greatly reduced costs and turnaround times. That means brass dies are more feasible for a broader range of projects. Here are a few tips to help you take full advantage of brass dies for foil stamping, embossing and combination applications:
Planning and Production Tips
- Artwork must be specially prepared to account for the dimensional considerations of the embossing process. For example, type size and spacing should be increased, while line art should have a thicker stroke than if it were prepared for offset printing.
- Press sheets that lack square grippers can potentially be damaged by the side guides of die cutting machines. Sending your finishing partner squared, uncut sheets for die cutting projects will help you avoid any possible production issues.
- Avoid using coatings or varnishes for combination foil embossing jobs; the gases released by these materials can get trapped beneath the stamped foil and create unsightly bubbles and peeling
When in doubt, ask your finishing partner to help you figure out the best possible layout option for your brass finishing project.
Paper Considerations for Brass Die Applications
The weight and texture of your paper stock plays an important role in the appearance of embossing, debossing and combination jobs.
- Plain Text and Cover Stock: Heavier text and cover stocks are well-suited for multi-level embossing, as they have the requisite strength to transfer as much detail as possible from the die
- Textured Paper: The heat and pressure of the embossing process will flatten and remove the pattern from textured stocks, creating a striking visual contrast between embossed and non-embossed areas of a piece
The Apex Die Advantage
Apex Die is your headquarters for all foil stamping and embossing applications. Our expert staff will guide you through every step of the planning and production process while keeping your budget, scheduling needs, marketing goals and appearance objectives in mind. Give us a call today to see how Apex Die can help you exceed the expectations of your customers and end users.