Helpful Hints

What's In a Gift Card Holder?

Apex Die: Gift Card Holder

We know what you're thinking: "Isn't late summer a little early to think about holiday gift cards?" While consumers may not be thinking about them yet, you can bet holiday gift cards – and the packaging used to sell them – are already on the minds of your retail design and marketing clients.

Gift cards are a retail store staple throughout the year – and their popularity continues to grow. Consumers love them because they're the easiest gift solution for all occasions. Retailers love them because they're easy to stock, store and display. They're also lucrative; according to a Consumer Reports survey, 27% of all purchased gift cards remain unused a full year after purchase.

But the cards don't sell themselves. Gift card packaging must pull double duty by securing the card in the retail environment and attracting consumer interest. Printers and finishers have an opportunity to secure a portion of this business by helping retailers and packaging designers produce efficient, eye-catching gift card holders.

Here are a few planning and design tips to consider:

The Apex Die Advantage
Apex Die produces tens of millions of gift card holders annually. Let us help you leverage their popularity and win your share of this business. With a full range of die cutting, folding/gluing, foil stamping/embossing and other related services, Apex Die can handle your full production needs. Call us today to get started on your next project.