As summer approaches, so do weddings, graduations and other gift-giving occasions. But no matter the season, consumers love the flexibility and convenience of gift cards. A 2010 report by the National Retail Federation found that gift cards were the most-requested gift during the 2010 holiday season.
Of course, no gift card is complete without a matching holder. By creating visually stunning and highly functional gift card holders for your retail customers, you can help them succeed in the booming gift card market. Loyal customers and repeat business will follow.
At Apex Die, we specialize in helping our customers design and produce eye-catching, durable gift card holders. Our gifts to you are the following tips on making sure your next gift card holder project is executed successfully.
- Carefully consider how your gift card holder will both protect and reveal the card itself to end users. While some brand marketers prefer to fully conceal their cards, some designs require opening the holder, removing and then re-inserting the card at the initial purchase to apply value. To avoid extra handling, we recommend "hold and fold" configurations that allow access to the rear of the card to minimize the potential for damage. Let us help you combine die-cutting, folding and gluing to create a distinctive sequence for your application.
- Many retailers now recognize the value of gift cards and have been paying more attention to how well their holders are decorated. Foil stamping, embossing/debossing and UV coating are all popular decoration choices. For holders that double as self-mailers, film laminating can ensure gift cards arrive at their destination dressed to impress.
- Gift card holder projects often involve very high volumes, with production quantities routinely in the millions. For projects of this size and scope, every detail is important - even one incorrectly-sized glue flap can cost thousands of dollars and many hours in extra production time. Let Apex Die help ensure your project is machinable at every key production step. Regardless of the quantity, we're happy to provide die-line layouts, perform glue adhesion tests and other planning advice to help you and your clients protect your brand and enjoy a smooth production experience.
The Apex Die Advantage
At Apex Die, we offer complete, in-house production of all gift card holder applications. Our high-speed folding/gluing, die cutting, foil stamping, embossing, UV coating and related services ensure seamless, high-quality production on even high-volume projects.