Mounted point-of-purchase (POP) displays are staples of the retail marketing world. In the mounting process, a carrier sheet (the "display" side of a mounted product) is glued to a base substrate to form a rigid, durable display. Attached easels, pockets and other items can be added to create stand-alone displays, shelf talkers, case cards and more.
Selecting carrier and base substrates can be confusing, as these materials vary in weight, thickness, rigidity, surface finish and cost. Here are a few tips to help you zero in on the best choices for your specific application:
Printed paper litho sheets, typically ranging from 8pt. to 16 pt. in thickness, are the most common carrier substrates for mounting applications. Litho sheets can be easily die-cut, UV coated or film laminated to enhance and protect the sheet surface.
Base substrates should have sufficient strength and rigidity for your display's intended usage environment, usually 24pt. to 50pt. In addition to popular and cost-effective substrates such as chipboard and corrugated board, Apex Die can work with Fome-cor, Sintra, Gatorboard and other specialty materials.
A Cost-Effective Alternative
Mounting a coated two-sides (C2S) carrier sheet to a C2S base substrate such as Sintra is a recipe for disaster - it's nearly impossible for adhesive to create a sufficient bond between two non-porous surfaces. But if a C2S base substrate is a must for your project, finding a cost-effective alternative to C2S book-weight stock can be challenging. For these applications, we recommend specifying label stock - it's coated only on one side and often available at the same weights and cost range as many C2S stocks.
Planning and Production Tips for Mounting Substrates
Account for Grain Direction - The grain direction of paper-based substrates can impact the strength and appearance of mounted displays. For example, products such as tall, narrow case cards call for a base substrate mounted grain-long to prevent them from folding backwards after final installation. Let Apex Die help you avoid potential grain direction issues by communicating complete project details with us in advance.
Sufficient Drying Time is Essential - Mounting adhesives contain more than 60% moisture at the time of application. To avoid warping and curling, mounted products should be completely dry before trimming and other downstream work begins. We recommend allowing at least 24 hours of drying time to ensure uniform adhesion and the highest quality finished products.
The Apex Die Advantage
From stand-alone displays to counter cards, Apex Die is your headquarters for all types and sizes of mounted POP products. In addition to mounting, we offer CAD design, die cutting, foil stamping, embossing, folding/gluing, UV coating, film laminating and many other related services to help you save time, reduce costs and minimize hassle. Contact us today to get started on your next mounted display project!