Packaging is the biggest driver of brand identity and in-store sales for most retail products. Holiday shopping season only magnifies the value of packaging as on-the-go shoppers grab items that quickly catch their eye. For marketers, the holiday rush has already begun. A multitude of new packaging designs must hit store shelves in time to take full advantage of seasonal shopping.
With marketing and shopping budgets already tight, creativity must balance with cost efficiency to keep both production and retail sale prices low. Here are three packaging design and production tips to help you achieve these objectives this holiday season:
Add Impact to Gift Card Holders with Die Cutting
Gift cards have become a seasonal favorite for busy gift-givers. Make sure your gift cards stand out by creating a custom die-cut holder. Whether it's used to complement printed designs or stand alone, die cutting is a cost-effective attention-grabber.
Consider a Custom Label or Tag
When time or budget won't permit special holiday-themed packaging, consider supplementing existing products with a custom-designed label or tag. Foil stamping, embossing, UV coating and die cutting can all be used to deliver a seasonal message through a hang tag, bottle necker or label applied directly to products or packaging. Cost-saving bonus: Labels and tags can be shipped directly to retail locations for final application.
Budget-Friendly POP Displays
Complete your holiday retail marketing plan with a custom point-of-purchase (POP) display. Popular formats include hanging banners and posters; floor standing displays; mounted and easel-backed counter cards; shelf talkers; back cards; tabletop displays and more.
The Apex Die Advantage
Apex Die is your seasonal packaging headquarters. Our in-house services, including CAD design, die cutting, foil stamping, embossing, folding/gluing, UV coating, film laminating, mounting and more, will help you save time, money and hassle. Contact us today to begin planning your projects!