Even in this poor economy, gift cards are popular items. Consumers love their convenience and flexibility - what makes a better $10 gift? They're also found everywhere. Most supermarkets carry gift cards for dozens of popular retailers, and even small, independent shops and restaurants have gotten in on the act.
Retailers love them too - and for good reason. According to a 2007 survey by Consumer Reports, more than a quarter of purchased gift cards - 27% - remained unused a full year later. Of course, every gift card needs a matching holder. Holiday shopping, birthdays, graduation and other special occasions often call for specially-designed cards and holders.
At Apex Die, we specialize in helping our customers design and produce eye-catching, durable gift card holders. To leverage their popularity and win your share of this business, keep these tips in mind:
- The "hold and fold" configuration plays a big part in getting gift cards noticed and purchased. Fugitive glue, die-cut slits and folded/glued pockets are just a few options for securing the card to the holder. Two-panel, three-panel and five-panel, cross-folded formats help enclose the card for mailing.
- As retailers recognize the value of gift cards, more attention is being paid to how well holders are decorated. Foil stamping, embossing/debossing and UV coating are all popular decoration choices. For holders that double as self-mailers, film laminating can ensure gift cards arrive at their destination dressed to impress.
- Many gift cards include barcodes that must be scanned at the point of purchase to add a dollar value. If fugitive glue is being used to adhere the card to the holder, a die-cut window behind the card allows it to be accessed and scanned without removing it.
- Advance planning with Apex Die can help identify the right decoration choices and workflow efficiencies that result in success for everyone.
The Apex Die Advantage
At Apex Die, we offer complete, in-house production of all gift card holder applications. Our high-speed folding/gluing, die cutting, foil stamping, embossing, UV coating and related services ensure seamless, high-quality production on even high-volume projects.